Advertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services, namely, online video advertising, pre-roll advertising and mid-roll advertising campaign management, targeting, implementation and optimization services for others; advertising and marketing services, namely, scheduling, placement, tracking and reporting of online video advertising and marketing campaigns for others; advertising and marketing services, namely, online advertising campaign management, targeting, scheduling, placement, implementation and optimization services in the fields of video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications; promoting the goods and services of others by means of targeting, scheduling, placement, tracking and reporting of video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; ad serving, namely, targeting, scheduling, placement, tracking and reporting of video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions and other consumer electronic devices, based upon the use of analytic models for the understanding and predicting of consumer behavior, behavioral and demographic targeting, and advertising analytics; business consultation services regarding the planning and development of digital video and multimedia advertisements and advertising campaigns for third parties; business consulting services in the field of facilitating the planning, buying, and selling of video advertising, pre-roll advertising and mid-roll advertisements for others through audio, video, digital and on-line multiscreen media; targeting, planning, scheduling, placement, development, tracking and reporting of online marketing activities for others; scheduling, placement, tracking, optimization and consumer targeting of online digital video advertising, pre-roll advertising, mid-roll advertising and on-demand advertising for others through audio, video, digital and on-line multiscreen media; business consulting services in the field of interactive technologies used to promote the goods and services of others; and business consulting services pertaining to the use of interactive technologies for the purpose of promoting the goods and services of others