The mark consists of a packaging design consisting of a blue background. At the top left is a square in red and outlined in black. Inside this square is another square in white and outlined in black. Inside the inner square is the design of a smiling boy in pink, outlined in black, and whose eyes, nose, and the outline and bottom of his mouth are in black. The upper inside of the boy's mouth is pink. The boy's hair is black, on which is a brown hat, which is outlined in black, and the part of the hat close to the child's forehead is in white. In the first square is the wording "CON PAQUETICOS" in white at the top, and wording "PARA TU LONCHERA" in white at the bottom. To the right of this design is the wording "GALLETAS RELLENAS CON CREMA SABOR A VAINILLA" in blue. Beneath this wording is a horizontal line in blue, extending to the left behind and beyond the designs of squares, and to the right to the design of the highest cookie in a design of four horizontal cookies. Beneath the line and behind all of the other elements is a horizontal rectangle in blue and outlined above and below in white. In the upper left side are two concentric circles, the first in red and outlined in white, and the inner circle in white and outlined in red. Inside the inner circle is the wording "GALLETAS PUIG" in red. Below these elements are the terms "DESDE 1911" in white above a line in white. Below these elements are the terms "PESO NETO: 216 G", "CPE 070337996", and "NET WEIGHT: 7.6 OZ.", all in white and outlined in blue. To the right of these elements is term "MARILU" in yellow, outlined in blue, and then outlined in white. To the right of this term are four cookies depicted vertically, in brown with white in the middle as the filling. The word "MARILU" in brown is etched on the top of each cookie. Beneath the top rectangle is another rectangle in blue and outlined on the top and bottom only in white. Above this rectangle is the wording "VANILLA CREAM FILLED BISCUITS" in blue. In the upper left of the bottom rectangle are two concentric circles, the first in red and outlined in white, and the inner circle in white and outlined in red. Inside the inner circle is the wording "GALLETAS PUIG" in red. Below these elements are the wording "DESDE 1911" in white, which is above a white line. To the right of these elements is the term "MARILU" in yellow, outlined in blue, and then outlined in white. Beneath the letter "U" in "MARILU" is a square in red and outlined in black, and an inner square in white and outlined in black. Inside the inner square is the design of a smiling boy in pink, outlined in black, and whose eyes, nose, and the outline and bottom of his mouth are in black. The upper inside of the boy's mouth is pink. The boy's hair is black, on which is a brown hat, which is outlined in black, and the part of the hat close to the child's forehead is in white. In the first square is the wording "CON PAQUETICOS" in white at the top, and the wording "PARA TU LONCHERA" in white at the bottom. To the right of these elements is the bottom cookie of the vertical cookie design discussed above.