The mark consists of a black, stylized, circular automotive tire design with a red-lined inner circle, with the green wording "Dr. Schred's" curved on top of the black tire design and the green wording "Coconut Chew" curved on the bottom of the black tire design. The stylized five wheel spokes consist of half surfboard designs, which encompass the center of the tire, with the first surfboard in yellow, light yellow, and white, the second surfboard in orange, light orange and white, the third surfboard in red, pink, and white, the fourth surfboard in blue, light blue and white, and the fifth surfboard in green, light green and white, and all against a circular background fading from red to purple to blue, and all of which are underneath a horizontal green-and-white surfboard design with the wording "Banzai Pipe-Lime" in green and outlined in black.