Computer software and firmware for administration, management and implementation of customer loyalty programs; Computer software for use in conducting event marketing, marketing surveys, customer relationship marketing, promotions, prizing and loyalty and rewards programs; Downloadable mobile applications for marketing of products and services for third parties Computer software and firmware for administration, management and implementation of customer loyalty programs; Computer software for use in conducting event marketing, marketing surveys, customer relationship marketing, promotions, prizing and loyalty and rewards programs; Downloadable mobile applications for marketing of products and services for third parties

Advertising agencies, namely, promoting the goods and services of others; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Incentive award programs to promote the sale of products and services of others; Promotional services, namely, promoting the goods of others by awarding points based upon purchases made at participating stores, which points are then redeemable for merchandise at those stores; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services Advertising agencies, namely, promoting the goods and services of others; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Incentive award programs to promote the sale of products and services of others; Promotional services, namely, promoting the goods of others by awarding points based upon purchases made at participating stores, which points are then redeemable for merchandise at those stores; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services