Online retail store and retail store services featuring a variety of consumer goods, namely, parenting tools and equipment, furniture related to babies and children, high chairs, home decor and accessories, travel gear, pillows, bedding, beds, travel beds, bags, cases, and luggage for babies and children, safety, transportation, and travel equipment and accessories for babies and children, strollers, car seats, nutrition, feeding, breast feeding, first aid, and health care, hygiene, and toilet training equipment, tools, and accessories for babies and children, tableware for babies and children, toys, games, activity and sports equipment and centers for babies and children, playthings, play yards, gyms, walkers, jumpers, swings, books, media, electronic books, videos, devices that play music and games, printed and electronic educational and training materials for babies and children, bath safety items, equipment, tools, and accessories for babies and children, skin and hair care products, grooming items, tools, and accessories for babies and children, storage items, containers, and systems, party supplies, giftware, personalized giftware, and memorabilia, related to babies and children, baby apparel, children's apparel, and maternity apparel