Consultation in the field of kindergarten through grade twelve educational systems on how to analyze and use data obtained from surveys of students and teachers to improve the performance of the schools and school systems and to raise the achievement levels of students; Consultation in the field of kindergarten through grade twelve educational systems related to the field of educational practices which assist teachers and administrators in understanding the collected assessment data and subsequently learning what to do with the assessment data and which guides school districts in assessing current performance by designing and implementing standards-based instruction to improve academic achievement; Preparing, administering, and scoring survey polls and assessments in the field of education; Educational services, namely, conducting classes, seminars, conferences, and workshops in the field of education and distribution of course and educational materials in connection therewith; Providing on-line training, namely, conducting classes, seminars, conferences, and workshops in the field of education and distribution of course and educational materials in connection therewith; Providing on-line training, namely, classes, seminars and workshops in the field of education and distribution of course and educational materials in connection therewith; On-line journals, namely, blogs in the field of education; Research in the field of education; none of the foregoing including the subject matter of film, television, television commercial, and music video production or including conducting courses of instruction in the fields of film, television, television commercial, and music video production