The mark consists of a rectangle with curved corners containing two whooping crane birds facing each other with spread wings and heads pointing upwards; the words "MERICAN WHISKEY" appear in a stylized font in between the heads of the birds; the words "WHOOP & HOLLER" are in a stylized font at the top of the label; the phrases "FINEST QUALITY" and "AGED 28 YEARS" are in a stylized font in between the legs of the birds. The words "BOTTLED IN" appear inside a ribbon design next to the feet of the bird on the left; the words "TULLAHOMA, TN" appear inside a ribbon design next to the feet of the bird on the right. Decorative scrollwork appears around all the design elements and literal elements.