Wholesale store services, retail store services and mail order services, also provided via the Internet, all featuring [ beer, ] souvenirs and merchandising products in the nature of beverage glassware, jugs, mugs, knives, [ salt shakers and pepper pots, ] lighters, bottle openers, bottle caps, mats for beer glasses, Christmas decorations, decorative magnets, ornaments being jewelry, watches, key rings being trinkets or fobs, lanyard key chains, pins being jewelry, clothing, clothing accessories, headwear and footwear, books, postcards, calendars, stickers, posters, banners of textile, signboards of metal, toys and sporting articles, bags and small leather goods, [ parasols and ] umbrellas, home textiles, DVDs, CDs, works of art and decorative articles