The mark consists of a child's handprint outlined in dark blue, the thumb and palm being blue, and the four remaining fingers being green and detached slightly from the palm. A child's wrist and handprint appears in white outlined in dark blue in the center of the palm; To the right of the large colored handprint, the words "The Kid Builder" are situated above the smaller blue terms "Your kids build - and you build your kids"; the term "The" appears in green with a dark green outline, the terms "Kid Builder" appear in blue, outlined in dark blue. The background is white.