Computer software platform for providing services that enable advertisers, application owners and content providers to interact with end users, distribute, advertise, promote, engage, retain, reactivate and market their mobile applications, content and services across various channels and systems; computer software for enabling campaign planning, media buying, tracking and optimizing of advertisements of mobile applications, content and services; computer software for enabling access to advertising channels and systems; computer software for providing a platform for offering, advertising and distributing mobile applications to users, across various channels and systems; software development kit (SDK) for use by developers of applications consisting of computer software that enables advertisers, application owners and content providers to interact with end users, distribute, advertise, promote, engage, retain, reactivate and market their mobile applications, content and services across various channels and systems; computer software for analyzing information relating to software distribution and performance; computer software platform for providing services that enable advertisers, application owners and content providers to manage their mobile applications' engagement and retention initiatives via a friendly interface, create single stage and multi stage customer relation management (CRM) campaigns, define advanced user segments, incentives and communication channels, analyze campaign performance and its influence on business goals, and generate campaign focused reports

Customer relationship management, namely, engaging, retaining, reactivating mobile application end users; media buying, tracking and optimizing of mobile applications; operation of telecommunications advertising networks for others; offering and providing advertising and distribution of advertising material relating to mobile applications to users across various channels and systems; advertising consultation services, namely, selecting traffic source type for providing advertising and distribution of advertising material relating to mobile applications, namely, ad networks, ad exchanges, real time biddings (RTBs), publishers and social media, for running campaigns of publishers and content providers; optimizing advertising and customer relation management (CRM) campaigns for advertisers, application owners and content providers; providing services that enable media buying in order to place ads of various formats, namely, banners, video, interstitial, rich media and HTML5; advertising consultation services, namely, enabling campaign planning and execution for media buying for the purpose of re-targeting; advertising consultation services, namely, providing services that enable advertisers, application owners and content providers to interact with end users, distribute, advertise, promote and market their applications, content and services across various channels and systems and engage, retain, reactivate end users; providing services that enable campaign planning, media buying, tracking and optimizing of mobile applications by advertisers, application owners and content providers; advertising consultation services, namely, providing services that enable advertisers, application owners and content providers to select types of channels and systems for advertising purposes, namely, ad networks, real time biddings (RTBs), premium publishers and social media, for running their campaigns, providing services that enable advertisers, application owners and content providers to access channels and systems that perform best for their specific applications; providing advertising consultation services that enable advertisers, application owners and content providers to effectively distribute their budget among various computer network channels and systems

Integration of traffic received from various computer networks channels and systems; providing a platform as a service featuring a computer software platform that allows users to offer, advertise and distribute mobile applications to end users, across various channels and systems, and enable advertisers, application owners and content providers to optimize their advertising and customer relation management (CRM) campaigns

Providing services that enable advertisers, application owners and content providers to interact with end users, distribute, advertise, promote and market their applications, content and services across various channels and systems; engage, retain, reactivate end users; providing services that enable campaign planning, media buying, tracking and optimizing of mobile applications by advertisers, application owners and content providers; providing services that enable access to advertising networks; providing a platform for offering, advertising and distributing mobile applications to end users, across various channels and systems; providing development kit (SDK) for use by developers of applications; providing services that enable analyzing information relating to software distribution and performance; integrating traffic received from various channels and systems; providing services that enable advertisers, application owners and content providers to select types of channels and systems, namely, ad networks, real time biddings (RTBs), premium publishers and social media, for running their campaigns, providing services that enable advertisers, application owners and content providers to access channels and systems that perform best for their specific applications; providing services that enable advertisers, application owners and content providers to effectively distribute their budget among various channels and systems; providing services that enable advertisers, application owners and content providers to optimize their advertising and customer relation management (CRM) campaigns