The mark consists of the words "NEW GENERATION FLORIDA TANGERINES" at the top in white letters on a taupe colored rectangular bar shaped background. Beneath the bar appears the word "NOBLE" in white letters with a green leaf design at the top left side of the letter O, which is to the left of the wording "SENSATIONALLY SWEET AND SUCCULENT", "NO SEED LOW SEED" and "EASY PEEL SKIN" in white letters and above the wording "ROE TANGERINES" in taupe letters with a white background behind this lettering. The letter O in "ROE" has a green leaf design at the top left side. The above wording appears on a purple colored background that has a wavy bottom border in taupe. The wavy white band represents a transparent area and is not part of the mark. The black dotted lines are not part of the mark but are used to show the placement of the mark on the packaging. Beneath the transparent band is the wording "EXCLUSIVELY GROWN BY THE 4TH GENERATION ROE FAMILY" in white letters that appears within a circular design that is a stylized representation of a citrus fruit in orange with leaves in green, all on a solid purple colored background that has a wavy top border in taupe.