The mark consists of the words "NEW GENERATION FLORIDA TANGERINES" at the top in white letters on a burnt orange colored rectangular bar shaped background. Beneath the bar appears the word "NOBLE" in white letters with a green leaf design at the top left side of the letter O, which is to the left of the wording "NEW DISTINCT FLAVOR", "SWEET AND JUICY" and "EASY PEEL SKIN" in white letters and above the wording "AUTUMN HONEY TANGERINES" in burnt orange letters with a white background. The O in "HONEY" has a green leaf design at the top left side. The above wording appears on a burgundy colored background that has a wavy bottom border in burnt orange. The wavy white band represents a transparent area and is not part of the mark. The black dotted lines are not part of the mark but are used to show the placement of the mark on the packaging. Beneath the transparent band is the wording "EXCLUSIVELY GROWN BY THE 4TH GENERATION ROE FAMILY" in white letters that appears within a circular design that is a stylized representation of a citrus fruit in orange with leaves in green, all on a solid burgundy colored background that has a wavy top border in burnt orange.