The mark consists of the design features of the front of a cereal box package. The dotted outline of the packaging is intended to show the position of the mark and is not part of the mark. A banner design which has the words "GOLDEN FOODS" in white letters on a red background appears in the upper left corner. Two wavy lines in blue and yellow appear at the bottom of the banner design. Next to the banner, the word "FRUTI" is located above the word "ROLLS". The stylized wording "FRUTI ROLLS" appears in white letters with a blue outline. Below the stylized wording appears a fanciful kangaroo character skating on in-line skates and holding a silver spoon. To the left of the kangaroo appears a blue bowl of cereal with milk splashing. The color red appears on the background on the in-line skate, on the kangaroo's tongue and on the sock. The color brown appears on the tip of the kangaroo's nose and eyebrows. The color green appears in the cereal, on the kangaroo's shirt, on the in-line skate and skate wheel, and on the sock. The color yellow appears in the cereal, on the in-line skate and skate wheel, and on the sock. The color orange appears in the cereal, on the in-line skate and skate wheel, and on the sock. The color purple appears in the cereal and on the skate wheel. The color gray appears on the kangaroo's headphones and as shading on the skate. The color tan appears on the kangaroo's body. The color white appears on the in-line skate laces, on the cereal milk and on the kangaroo's body. The color blue appears on the kangaroo's eyes and as shading for the skate. Silhouettes of buildings appear behind the kangaroo in red. All appearing against a red background.