The mark consists of the words "Buffalo Bills" in white capital letters in an arc at the top of the mark, the words "Gold Nugget" in gold in a horizontal line below the image, and the words "Bubble Gum" in white in a horizontal line centered below "Gold Nugget." Above the words "Gold Nugget" and below "Buffalo Bill's" is an outline drawing of an "old west" character with long hair, a narrow beard and handlebar mustache, wearing a military-style jacket with tab collar, ten buttons, shoulder epaulets and fringed cuffs, and a US cavalry-style hat, holding and shooting two long-barreled six-guns at angles of 10:00 and 2:00 o'clock in the colors black white and gray, the shot coming from the pistols appears to be gold nuggets; surrounding the character is a lasso rope in gold which circles the six-guns and threads through its own loop in the lower left-hand corner of the image in the color gold.