The mark consists of an image of a circle with two inside levels to the circle like a bullseye; the first inside level of the circle has a white background, and the second inside level of the circle has a red background. The first inside level white circle is surrounded by a thick red border. Under the red border on the top are the words "BOTTOMS UP," in all caps, black bolded font and centered over the inner red background circle. Over the bottom red border is the word "ESPRESSO," in all caps, black bolded font and centered under the inner red background circle. On the left and right side of the word "ESPRESSO" are three small wavy red lines stemming from the first and last letter of the word "ESPRESSO," which signifies steam escaping from the word "ESPRESSO." Within the second inside level red circle is a woman's figure posed from backside depicted in white and is wearing a black bikini. The woman's head is looking down towards the right as if she is facing right towards the word "UP," her left arm raised up towards her hair, and her right arm is raised up towards her shoulder.