The mark consists of the words "LIL CUPCAKE GIRLS" in stylized text. The word "LIL" appears in the upper left portion of the mark in pink with white accents. The word "LIL" rests on a large green "C", the first letter in "CUPCAKE". The letters "UPCAKE" follow in pink. The word "GIRLS" appears on the same line, with the "G" in larger stylized green text and the letters "IRLS" in pink. The dot on the "I" is represented by a green flower with a white center. The mark contains design elements representing two girls. The left most girl is standing on the first "C" and has black hair, beige skin, pink and green clothes, and black shoes. The second girl is standing on the "G" and has brown hair, beige skin, pink and green clothes, and black shoes. Also on the "G" and between the two girls is a cupcake in a pink wrapper with brown cake, brown frosting, and pink and white flower-shaped accents. All elements appear on a white background.