Advertisement via mobile phone networks; Mobile advertising services for others; Mobile retail store services featuring bakery goods; On-line auction bidding for others; On-line auction services featuring bakery goods; On-line auctioneering; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Providing a searchable on-line advertising website and guide featuring the goods and services of other vendors via the Internet; Providing a searchable online advertising guide featuring the goods and services of online vendors; Providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet; Providing a searchable website featuring the goods and services of other vendors; Providing a website featuring an online marketplace for exchanging goods and services with other users; Providing consumer product information via the Internet; Retail store services featuring a wide variety of consumer goods of others