Software as a service (SAAS) services featuring software for setting goals, identifying behaviors, providing coaching, tools and information which assist users in identifying, achieving and adhering to their personal and professional goals, accessible through the internet and by means of downloadable mobile applications; Software as a service (SAAS) services featuring software for setting goals, identifying behaviors, providing coaching, tools and information which assist users in identifying, achieving and adhering to their personal and professional goals in the fields of self-improvement, personal growth, personal development, wellness and well-being, happiness, improving relationships, improving personal finances, personal health, diet planning and weight loss, physical fitness and exercise, quitting smoking, quitting drinking alcohol, anger management, stress management, improving sleep, career growth, communication skills, personal effectiveness, time management, and productivity, accessible through the internet and by means of downloadable mobile applications; Software as a service (SAAS) services featuring software for identifying, monitoring, tracking and measuring users' behaviors, cognitions and emotions, for monitoring, assisting and influencing an individual's decision-making process, for delivery of content, information and advice to change and form healthy habits and lifestyle choices, for communicating with other individuals and/or social networking with respect to content and the decision-making process, for utilizing calculation tools for setting goals, monitoring progress, and tracking completion, and for displaying daily and historic data to users for motivational and logging purposes, accessible through the internet and by means of downloadable mobile applications