Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; Incentive award programs to promote the sale of products and services of others; Marketing services, namely, providing informational web pages designed to generate sales traffic via hyperlinks to other web sites; On-line auctioneering services via the Internet; On-line trading services in which seller posts products to be auctioned and bidding is done via the Internet; Promoting the goods and services of others by means of distributing advertising on the Internet; Providing a searchable on-line advertising website and guide featuring the goods and services of other vendors via the Internet; Providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet; Providing a web site at which users can offer goods for sale and buy goods offered by others; The bringing together, for the benefit of others, of a variety of goods and services, enabling customers to conveniently view and purchase those goods and services from an Internet web site particularly specializing in the marketing of the sale of goods and services of others