PROVIDING AN INCENTIVE REWARDS PROGRAM WHICH ENABLES A PURCHASER TO EARN REWARDS, MEMBER DISCOUNTS, AND REDEEM THE REWARDS AND DISCOUNTS, TO PROMOTE THE SALE OF ARTIFICIAL, FRESH CUT, AND DRIED FLOWERS, WREATHS, FLORAL BOUQUETS AND ARRANGEMENTS, PLANTS, TREES, GIFTS, GIFT BASKETS, GIFT BOXES, PERSONALIZED GIFTS, GOURMET FOODS, WINE, MEATS, FISH, CHEESES, COFFEE, TEA, NUTS, FRESH FRUIT, DIPPED FRUIT, POPCORN, CANDY, CHOCOLATE, COOKIES, BROWNIES, CAKES, BAKERY ITEMS, HOME DECORATING ITEMS AND ACCESSORIES, BAR WARE, COLLECTIBLES, AROMATHERAPY GIFT BASKETS, JEWELRY, CANDLES AND CANDLE ACCESSORIES, PLUSH TOYS AND ANIMALS, BOOKS, PICTURE FRAMES, PHOTO ALBUMS, ARRANGEMENTS MADE OF CUT FRUIT AND ARRANGEMENTS MADE OF FRUIT