The mark consists of an image of a seal comprised of five concentric circles with a common center. The outermost circle consists of triangular spikes. The fourth circle contains two breaks at the diameter. The third circle consists of two ribbons with literal elements: the literal element VAPORKICK is written in stylized form within a ribbon like image spanning the upper portion of the circle with seven spikes at both ends of the ribbon, the "A" features a stylized flame image; the literal element PREMIUM E-JUICE is written in stylized form within a ribbon like image spanning the lower portion of the circle with standard ribbon edges. The second circle is a solid black line. The first and innermost circle contains the stylized letters V and K, where in the edges of the V and K create a spiral like image and the space between the two letters creates a bottle like image with circular dot and single smoke like image above.