Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of improving live events for consumers both in and around the event venue and away from the event venue by simplifying logistics, such as transportation and ordering/payment for good and services, by simplifying communications for consumers, both between groups of consumers and between consumers and event/goods/service providers, and by providing relevant information, such as event details and sports statistics in context of the consumer's location; Computer application software for mobile phones, namely, software for improving live events for consumers both in and around the event venue and away from the event venue­ by simplifying logistics, such as transportation and ordering/payment for good and services, by simplifying communications for consumers, both between groups of consumers and between consumers and event/goods/service providers, and by providing relevant information, such as event details; Computer application software for mobile phones, wearable and wireless devices, namely, software for improving live events for consumers both in and around the event venue and away from the event venue by simplifying logistics, such as transportation and ordering/payment for good and services, by simplifying communications for consumers, both between groups of consumers and between consumers and event/goods/service providers, and by providing relevant information, such as event details; Computer software and hardware for improving live events for consumers both in and around the event venue and away from the event venue; Computer software platforms for improving live events for consumers both in and around the event venue and away from the event venue by simplifying logistics, such as transportation and ordering/payment for good and services, by simplifying communications for consumers, both between groups of consumers and between consumers and event/goods/service providers, and by providing relevant information, such as event details; Downloadable mobile applications for improving live events for consumers both in and around the event venue and away from the event venue by simplifying logistics, such as transportation and ordering/payment for good and services, by simplifying communications for consumers, both between groups of consumers and between consumers and event/goods/service providers, and by providing relevant information, such as event details; Wearable digital electronic devices comprised primarily of software for improving live events for consumers both in and around the event venue and away from the event venue and display screens and also featuring a bracelet by simplifying logistics, such as transportation and ordering/payment for good and services, by simplifying communications for consumers, both between groups of consumers and between consumers and event/goods/service providers, and by providing relevant information, such as event details

Delivering brand messaging and mobile experiences, namely, mobile advertising and connecting consumers and brands for the purpose of purchasing or learning about goods and services; location-based services for live events, namely, location-based mobile advertising and connecting consumers and brands for the purpose of purchasing or learning about goods and services

Location-based services for live events, namely location-based messaging and location-aware communications relating to live events