Computer software for use by merchants in implementing, offering and managing their customer feedback and customer retention programs including merchant loyalty rewards programs; computer software for use by merchants in administering their customer retention and engagement programs to customers, none of the foregoing for use for credit card or other financial services customer loyalty, reward and redemption programs

Advertising, marketing and promotion services; Advertising, marketing, and promoting the goods and services of others via their loyalty rewards program; Arranging and conducting incentive reward programs to promote the sale of goods and services of retailers; Advertising, marketing and promotion services, namely, promoting the goods and services of others; promoting goods and services of others via a website and mobile phone application; providing information to merchants concerning their customer incentive and loyalty rewards programs in the nature of tracking, analyzing, and reporting on customer data, demographics and responses of their customers to rewards incentives, none of the foregoing services for credit card customer loyalty, reward and redemption programs

Software-as-a-service provider (SaaS) services featuring software for use by merchants in administering and providing their own customer satisfaction, customer feedback, incentive and loyalty rewards program to their customers; Software-as-a-service provider (SaaS) services providing online non-downloadable software for use by merchants in tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; Software-as-a-service provider (SaaS) services providing online non-downloadable software for use by merchants in managing, collecting, monitoring and analyzing retail sales, user preferences, their customer spending and their customer loyalty; Software-as-a-service provider (SaaS) services featuring software for use by merchants in managing, collecting, monitoring and analyzing retail sales, user preferences and customer spending and retention; Software-as-a-service provider (SaaS) services in the field of digital media measurement, customer spending analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; Software-as-a-service provider (SaaS) services in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks customer spending, none of the foregoing services for credit card or other financial services customer loyalty, reward and redemption programs