The mark consists of literal elements CHARA'S 100% PURE FLORIDA HONEY written in a stylized form, wherein the word CHARA'S written in yellow color with a brown border and to the left of the word an orange and yellow honey comb design and a honey bee in yellow orange and black color appear. Below that appears a brown bordered rectangular box appears with a yellow background with a honey comb shaped design within the rectangle appears the wording 100% PURE FLORIDA HONEY in brown stylized form, from the bottom right and left corner of the rectangular box are orange and gold honey comb designs that extend to the bottom of the mark. Below the wording and rectangle appears an image of a woman having white colored hair wearing a black colored glasses on a yellow background where she is wearing a golden shirt with an orange, brown and yellow colored honey bee broach on her right shoulder. Below the woman design appears a rectangle with a brown border that fades toward the center becoming orange.