The mark consists of the stylized words "SEE WHAT I'M SAYING" in a horizontal line at the top of the mark, with the initials "S.W.I.S" below. The words are presented in a light brown font and are outlined in white, and are superimposed over the design of an eye. The eye is outlined in black and the sclera is white, the iris is light brown and black, and the pupil is black. There is a white shine on the upper left light brown portion of the eye. The words and eye are presented against a burgundy background, but the rectangular shape of the background is not claimed as a feature of the mark.