The mark consists of an anthropomorphic figure of a light brown and dark brown coffee bean having two outstretched arms and two legs, and two black and white eyes and a smiling open mouth revealing a red tongue and white upper teeth; the coffee bean figure holds a white coffee cup in each hand, with dark brown coffee in each cup and light brown vapor rising from each coffee cup and the words "with Piñon Nuts" appearing in brown typeface on each coffee cup; the coffee bean figure is located approximately centrally upon a light brown and dark brown background shaped in the shape of the State of New Mexico; the words "Premium Roasted Coffee" appear in white stylized script in an upper arc above the coffee bean figure, and the words "with Piñon Nuts" appear in a lower arc above the coffee bean figure, the word "with" in white stylized script and the words "Piñon Nuts" in white typeface trimmed in red; the words "Coffee Addict" are featured at the feet of the coffee bean figure and appear in red stylized script trimmed in red; at the lower left of the background appears the word "New" in black typeface and surrounded above and on both sides with a yellow and black sunshine device; the word "Mexico" appears in black typeface below the word "New"; below the word "Mexico" are the words "Taste the Tradition" in smaller red typeface trimmed in white; the background shaped in the shape of the State of New Mexico is outlined in an outer black outer trim and a yellow trim inside the outer black trim.