The mark consists of a design of a red, white and blue round floating device with a stylized British flag design on it. To the right of the floating device are a boy and girl depicted from the waist up. The boy has black hair, black and white eyes, a black mouth and beige skin. The girl has yellow hair, red hair ties, black and white eyes, a white mouth, beige skin and a red bathing suit. The word "BRITISH" in blue capital letters appears below the design with the words "SWIM SCHOOL" in smaller red capital letters underneath. The words "SURVIVAL OF THE LITTLEST" appears in smaller blue letters on the bottom of the mark.