The mark consists of the black wording NEW WORLD ALES appearing upon the top left of a turquoise circle with the black wording SAN JOSE CALIFORNIA, with a black circle between the words JOSE and CALIFORNIA, appearing upon the bottom right of the turquoise circle. Below the turquoise circle appears the white word DISCOVERY and the turquoise wording PALE ALE. Inside and overlapping the turquoise circle appears a design of a nautical ship figurehead consisting of a woman with long hair depicted from behind raising a glass with her right arm. The woman appears in the color black with a white outline and with white hair, the glass is black with a white outline and the liquid in the glass is white. The inside of the turquoise circle and the background is shown in the color black.