The mark consists of a rectangle outlined in black and in white. The background of the left interior of the rectangle is red. In the top left corner is a white rectangle outlined in black. In the white rectangle is the wording "AUNT BESSIE'S" in red and outlined in black. The wording "EST. 1958" is red. Below the white rectangle is a red banner outlined in white that contains the white wording "FINEST QUALITY MEATS". The wording "BABY BACK RIBS" is red and outlined in white and black and appears in a tan rectangle that is outlined in red and black. Below that is the wording "PORK LOIN BACK RIBS IN SWEET & SMOKY BBQ SAUCE" in white on a black rectangle. The right side of the larger rectangle consists of the depiction of red and black ribs cooking on a black grill with black charcoal and yellow and orange flames. In the upper right corner is the wording "NATURALLY HARDWOOD SMOKED" in white and outlined in black in a tan rectangle.