The mark consists of the text in the logo is as such, "Rattler" is above the image portion of the logo. The letters form a half circle, reading from left to right. The word "Arms" is below the image portion of the logo, Arms also reads left to right but is not arched in either direction. The word reads straight across just like these words. The exact style of text is unknown but it is considered to be a some what bold font. All of the letters are more or less broken up into section. For example the 'T' in rattler is three sections, the middle portion of the T is one section, with each side of the top of the T additional sections. This creates a stylized letter in a bold font. The image portion starts off with a "star" on each side of a picture, the picture is the Gadson snake in centered between the two stars to its left and right and the words "rattler to the top, and "arms" to the bottom. The snake is also intermingled with the Roman numeral 3. Also known as the 3 percent emblem. The two outside portions of the Roman numeral 3 are on the outside of the snake but still inside the stars, the middle column of the 3 symbol is in the middle of the coiled up snake.