The mark consists of words "INK4 CAKE" written in stylized font that blends from gray to silver to white. The words "INK4" change from gray at the tops of the letters to silver in the middle to white at the bottom of the letters and are bordered in gold. The word "CAKE" fades in color from silver to white and is outlined in silver. The first letter the word is capitalized, white the rest of the letters are written in lowercase. A stylized multicolored cupcake consisting of yellow, orange, dark orange and purple is featured to the left of the words, with the top with yellow, orange, and dark orange icing in swirl design emanating from the back of the word "INK." Two tiny orange and yellow butterflies are featured to the left and right sides of the cupcake along with a yellow, orange and dark orange swirl design resembling branches featured just above the cupcake. The bottom of the cupcake features a wrapper which changes from the color purple at the top of the wrapper to orange, dark orange and yellow at the bottom. The cupcake wrapper is outlined in white. A third orange and yellow butterfly is featured just above the letters "K" and "E" in "CAKE." The mark in its entirety is set against a gray background.