The mark consists of the design of a tan-skinned head of a man with black hair and a black beard, with his nose, mouth and glasses outlined in black, the left lens of the glasses contains the image of white five-pointed stars on a wavy blue background and the right lens of the glasses contains alternating red and white wavy lines, the word "AMERICAN" appears above the man's head in black stylized letters with the white shading, the word "BEARD" appears below the man's head in black stylized letters with white shading, and the words "EST." and "1776" appear below the word "BEARD" in black stylized letters with a black five-pointed start in between "EST." and "1776", with the entire design appearing on a light blue background.