The mark consists of the stylized wording "Caledonia Spirits" in gold below a stylized representation of a honey bee. From the head of the bee extend two antennae. Just below the head segment of the bee's body extend two legs, one to either side of the body, each projecting upward and away from the body. The wings of the bee are fully extended to either side of the body just below the first set of legs. The individual segmentation of each wing is represented by "veins" within each wing. Below the wings are a second set of legs, one to each side of the body. The second set of legs project downward, away from the head of the bee. The segment of the bee body below the wings is segmented by horizontal bands, the bands alternating between light and dark coloring. The bee's wings are gold with brown veins. Its legs, antennae and eyes are brown. The mark is shown against a white background, but the background is not claimed as a feature of the mark.