The mark consists of the phrase "BLUE IRIS WINERY" in light gray, with the words "BLUE IRIS" centered just above the word "WINERY" located above and to the right of a blue and black peacock with a white eye and blue iris and with a tail that consists of a bunch of grapes comprised of three green leaves at the top of the bunch and an inverted pyramid of grapes in rows of four grapes, then three grapes, then two grapes, with one grape at the bottom, with each grape colored with a black dot off center, then a blue ring around the dot, and then a green ring around the blue followed by a black ring around the outside of each grape in non-concentric circles, with the entire bunch of grapes and leaves outlined in gray. The color white appearing in the rest of the mark represents background and/or transparent areas and is not part of the mark.