In-home support services to senior persons, namely, geriatric care management services in the nature of the coordination of necessary services and personal care for older individuals; Non-medical in-home personal care services for assisting with daily living activities of elderly and disabled; Personal care assistance of activities of daily living, such as bathing, grooming and personal mobility for mentally or physically challenged people; Providing non-medical in-home personal services for individuals including checking home condition, supplies and individual well-being, scheduling appointments, running errands, making safety checks, and providing on-line information related to these personal services