Communications software for connecting consumer brand signalling where people need to tap their smartphone in order to activate a Near Field Communications (RFID based technology for smartphones) connection between the consumers phone and the NFC chip placed behind the Tapit symbol. The experience for the user is they tap the Tapit symbol and their phone is connected to Tapit servers via the phone's internet connectivity and the user gets a digital experience on their phone (video, msite, wsite, competitions, promotions, app downloads, mcommerce, maps).; Computer application software for mobile phones, namely, software for consumer brand signalling where people need to tap their smartphone in order to activate a Near Field Communications (RFID based technology for smartphones) connection between the consumers phone and the NFC chip placed behind the Tapit symbol. The experience for the user is they tap the Tapit symbol and their phone is connected to Tapit servers via the phone's internet connectivity and the user gets a digital experience on their phone (video, msite, wsite, competitions, promotions, app downloads, mcommerce, maps).; Computer application software for consumer brand signalling where people need to tap their smartphone in order to activate a Near Field Communications (RFID based technology for smartphones) connection between the consumers phone and the NFC chip placed behind the Tapit symbol. The experience for the user is they tap the Tapit symbol and their phone is connected to Tapit servers via the phone's internet connectivity and the user gets a digital experience on their phone (video, msite, wsite, competitions, promotions, app downloads, mcommerce, maps)., namely, software for consumer brand signalling and access to experience; Computer software and hardware for consumer brand signalling where people need to tap their smartphone in order to activate a Near Field Communications (RFID based technology for smartphones) connection between the consumers phone and the NFC chip placed behind the Tapit symbol. The experience for the user is they tap the Tapit symbol and their phone is connected to Tapit servers via the phone's internet connectivity and the user gets a digital experience on their phone (video, msite, wsite, competitions, promotions, app downloads, mcommerce, maps).; Computer software for consumer brand signalling where people need to tap their smartphone in order to activate a Near Field Communications (RFID based technology for smartphones) connection between the consumers phone and the NFC chip placed behind the Tapit symbol. The experience for the user is they tap the Tapit symbol and their phone is connected to Tapit servers via the phone's internet connectivity and the user gets a digital experience on their phone (video, msite, wsite, competitions, promotions, app downloads, mcommerce, maps)