The mark consists of centered vertically within two grey circles, one solid and one dotted, a grey ellipse on an inclined plane separated vertically by a gold thunderbolt, above the initials "FES" in grey, that are above vertically stacked words in gold, "GOLD" and "INITIATIVE", all centered in the top half of the circle. Beneath the grey center line of circle is the phrase "SIMPLY PRICELESS" in grey, centered above the right facing profile of a lion's head in gold, the field of the circle and the enclosed spaces of the lion's head taking on the color of the background. The white in the background is merely for shading purposes and is not part of the mark.