The mark consists of the following: the black letters "K" and "G" fused together in the middle of a gold square with light gold shading in the right side of the square and with a brown arrow shape bordering and running parallel to the indentation in the aforementioned letter "K", the gold square is enclosed by a thin white rectangle, which is enclosed by a thin black rectangular line, which is enclosed by a white, red and dark blue rectangle, which is enclosed by a rectangle that is red on the top left-hand corner, gold on the bottom right-hand corner, and dark blue on the top left-hand corner and the bottom right hand corner, the blue corners being wider than the other two corners, with the word "KREATIVE" written in white in the blue top left-hand corner and the word "GREATNESS" written in white in the blue bottom right hand corner, all against a black rectangular background containing an upper and lower row of small grey squares giving the illusion of a piece of camera film. The black background is a feature of the mark.