The mark consists of "KNOWOLOGY" spelled in capital letters with the letter "L" and the "O" on either side made to look like a face with the "L" being the nose, the "O"s being the eyes and the glasses; a partial smiley mouth is beneath the nose and eyes; at the end of the word "KNOWOLOGY" is a left hand forming the "Y" and with the index finger extended and a curved line under the "GY" forming part of the arm; the word "LENNAR" is underneath the word "KNOW" in "KNOWOLOGY".