The mark consists of the "Come Back Shack" logo mark combines the text "Come Back Shack" set in a custom typeface and stacked vertically to form a neat rectangular shape accompanied by the words "Burgers Fries Shakes" set in License Plate typeface and written vertically along the right side of the logo. The custom typeface used for the words "Come Back Shack" is identified by: its exaggerated blocky style letters, its irregular combination of upper and lower case characters of the same height, and its use of irregular character weights, widths and spacing.