The mark consists of the wording "ROBINSONS Fruit Shoot Berry Burst Naturally Flavored Juice Drink from Concentrate" superimposed on a purple rectangle background that contains images of purple grapes, green, brown and white whole and sliced apples, green stars, along with graphic representations of sun rays, a dot matrix, stars, a musical note, splashes of juice, and silhouettes of leaping and jumping children, all in shades of purple. The background additionally contains images of two children leaping or jumping, namely, one boy with brown skin and black hair in a purple shirt and blue pants and brown shoes, and one boy beige skin and hair in a blue shirt and beige khaki pants with black shoes, and one girl with beige skin in-line skating in a purple shirt and helmet with blue pants and black and gray inline skates. The word "ROBINSONS" appears in white inside a dark green arch outlined with white and light green lines, and with dark green shading below the arch shape, and a green star below the arch design. The word "Fruit" appears in white outlined with light green superimposed onto an irregular shaped dark green background. The wording "Shoot" appears in dark green outlined by light green, with a small green leaf intersecting each "O", superimposed over a white irregular shaped background with a dark green border. The wording "Berry Blast Naturally Flavored" is in white superimposed on a purple irregular shaped background. The wording "Juice Drink from Concentrate" appears in dark purple superimposed over a light purple irregular shaped background.