BRANDWAGON - Trademark Details
Status: 700 - Registered
Serial Number
86520532
Registration Number
5326540
Word Mark
BRANDWAGON
Status
700 - Registered
Status Date
2017-11-07
Filing Date
2015-01-31
Registration Number
5326540
Registration Date
2017-11-07
Mark Drawing
3000 - Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s)
Typeset
Design Searches
160108, 200324 - Telephones. Other paper goods bearing handwritten or printed texts or tables.
Published for Opposition Date
2017-08-22
Attorney Name
Law Office Assigned Location Code
L40
Employee Name
KEELEY, ALISON REBECCA
Statements
Indication of Colors claimed
The color(s) red, brick red, white, pink, and purple is/are claimed as a feature of the mark.
Description of Mark
The mark consists of the word "BRANDWAGON" in a styled lower-case font in white. The word appears underneath the design of a red mobile phone lying on its side, with a brick red screen and two diagonal streaks of white on the display screen, representing glare. Above the phone design appear parts of three angled, overlapping rectangular shapes, representing coupons, appearing from behind the phone. The coupons each have a thin white rectangular border. The top-left coupon is shaded in light purple, the middle one is shaded in pink, and the bottom-right one is shaded in red. The design and wording appear on a rectangular brick-red background.
Goods and Services
Computer application software for mobile phones, namely, software for accessing e-Coupons from a host database; Computer software and firmware for downloading and organizing e_coupons and other loyalty information, and authenticating user identification; Computer software for creating searchable databases of information and data; Computer software for wireless content delivery
Goods and Services
Advertisement via mobile phone networks; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through electronic coupons delivered to a consumer's mobile device; Advertising particularly services for the promotion of goods; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; Marketing, promotional and advertising services provided by mobile telephone connections; Mobile advertising services for others; Promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers via text messages
Goods and Services
Application service provider (ASP) featuring software for use in the delivery of electronic coupons to a consumer's mobile device; Application service provider, namely, hosting, managing, developing, and maintaining applications, software, and web sites, in the fields of personal productivity, wireless communication, mobile information access, and remote data management for wireless delivery of content to handheld computers, laptops and mobile electronic devices; Software as a service (SAAS) services featuring software for delivery of electronic coupons to a consumer's mobile device
Goods and Services
Online social networking services accessible by means of downloadable mobile applications
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2015-02-10
Primary Code
035
First Use Anywhere Date
2014-11-16
First Use In Commerce Date
2015-01-03
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2015-02-10
Primary Code
042
First Use Anywhere Date
2014-11-16
First Use In Commerce Date
2015-01-03
Current Trademark Owners
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
16 - Limited Liability Company
Address
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Trademark Owner History
Party Name
Party Type
30 - Original Registrant
Legal Entity Type
16 - Limited Liability Company
Address
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Party Name
Party Type
20 - Owner at Publication
Legal Entity Type
16 - Limited Liability Company
Address
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Party Name
Party Type
10 - Original Applicant
Legal Entity Type
16 - Limited Liability Company
Address
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Correspondences
Name
ALAN J THIEMANN
Address
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Trademark Events
| Event Date | Event Description |
| 2015-02-04 | NEW APPLICATION ENTERED IN TRAM |
| 2015-02-10 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| 2015-02-11 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| 2015-05-06 | ASSIGNED TO EXAMINER |
| 2015-05-12 | PRIORITY ACTION WRITTEN |
| 2015-05-12 | PRIORITY ACTION E-MAILED |
| 2015-05-12 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| 2015-11-10 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 2015-11-10 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2015-11-11 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2015-12-02 | NON-FINAL ACTION WRITTEN |
| 2015-12-02 | NON-FINAL ACTION E-MAILED |
| 2015-12-02 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 2016-05-02 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 2016-05-01 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| 2016-05-01 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2016-05-02 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2016-05-19 | FINAL REFUSAL WRITTEN |
| 2016-05-19 | FINAL REFUSAL E-MAILED |
| 2016-05-19 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| 2016-11-18 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| 2016-11-18 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2016-11-19 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2016-11-21 | EXPARTE APPEAL RECEIVED AT TTAB |
| 2016-11-21 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| 2016-11-21 | EX PARTE APPEAL-INSTITUTED |
| 2016-11-21 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| 2016-12-08 | ASSIGNED TO LIE |
| 2016-12-08 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| 2016-12-08 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| 2016-12-13 | NON-FINAL ACTION WRITTEN |
| 2016-12-13 | NON-FINAL ACTION E-MAILED |
| 2016-12-13 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| 2017-07-12 | EXAMINERS AMENDMENT -WRITTEN |
| 2017-07-12 | EXAMINERS AMENDMENT E-MAILED |
| 2017-07-12 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| 2017-07-12 | EXAMINER'S AMENDMENT ENTERED |
| 2017-07-12 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| 2017-07-12 | EXPARTE APPEAL TERMINATED |
| 2017-08-02 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| 2017-08-22 | PUBLISHED FOR OPPOSITION |
| 2017-08-22 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| 2017-11-07 | REGISTERED-PRINCIPAL REGISTER |
