Computer hardware and software; computer peripherals in this class; telephones; mobile telephones; handheld electronic devices in this class; optical scanning equipment; computer games; computer software relating to the advertising, promotion and marketing of goods and services; interactive promotional software; apparatus and computer software for providing contextually aware visual interaction between different parties such as an advertiser and a consumer

Advertising; business management; business administration; services in the nature of promoting and marketing the goods and services of others; promotional services, namely, dissemination of digital multimedia content for others via public and private wireless networks for display on mobile telephones and other handheld electronic devices; promotional marketing services using audiovisual media; advertising services, namely, dissemination of promotional materials with interactive software functionality that allows consumers to interact with the promoted goods and services by using the camera on digital devices; creating customized promotional advertising campaigns for others