The mark consists of a background circle with foreground text. The top half of the background circle depicts a silhouette of a cross-shaped electric utility pole with two power lines extending from it. The bottom half of the background circle shows three mountain peaks, depicted by graphics resembling upside down v's. In front of this image is the foreground text. The foreground text bisects the circle horizontally and in an arching manner, displaying the stylized sans-serif words "San Luis Valley" above the stylized sans-serif words "Rural Electric Co-op". A curved line resembling a horizon separates the two phrases. The "San Luis Valley" text is slightly smaller than the "Rural Electric Co-op" text.