Business consulting services in the field of marketing and advertising featuring the promoting and marketing of goods and services of others through all public communication, telecommunication, mobile, email, social media and electronic means, and featuring inbound marketing consulting, market research, business data analysis to optimize marketing strategies, search engine marketing and optimization, public relations, online community building and marketing via other communications channels; providing demand creation and lead generation activities and services; custom writing and copywriting services for others, for advertising, marketing and promotional purposes; and business marketing services to help clients devise and optimize marketing strategies in the development, integration and operation of websites and applications for online, mobile and social media, search engine optimization, pay-per-click advertising, website conversion testing, user experience analysis, user experience website design, social selling, and content curation