The mark consists of design features of the packaging; the configuration of the packaging itself, represented by dotted lines, is not claimed as a feature of the mark. The mark consists of the stylized wording "BARCEL" above the stylized wording "POTATO CHIPS" in white lettering above the stylized wording "FUEGO" in purple lettering over a yellow splash of paint over the stylized wording "FLAVOR BURST" in yellow lettering with all of the foregoing over a purple banner with the top and bottom edges in black shadowing. Above the top left corner of the banner is a stylized letter "B" in white lettering with blue outlining above the stylized wording "BARCEL" in white lettering with blue outlining over a lopsided square in red with white outlining and blue shadowing below the right side and bottom edges. On the lower left of the banner is the pictorial representation of three potato chips in red and yellow with red and yellow flames emanating from the chips and with the top two chips under the pictorial representation of a lime wedge in green and white. Under and to the left of the chips is half of the design of a wooden bucket with potatoes in it in brown over the design of a stylized hot pepper in red, white and green over a flame in yellow and orange with a heat index emanating from it to the right in red with the stylized wording "EXTREME" under it in yellow lettering. On the lower right of the banner is the stylized wording "HOMESTYLE" over "CRUNCH" in brown lettering and over two incomplete circles in brown, with the outer incomplete circle having a scalloped outer edge. All of the aforementioned appears over a tan background.