The mark consists of "KOLORFUL CARE" in standard font in lowercase letters where "KOLORFUL" is above "CARE" and inside the "A" of "CARE" is an apple and inside the "E" of "CARE" is an eggplant. The "K" is magenta, the first "O" is dark orange, the first "L" is light orange, the second "O" is yellow, the first "R" is green, the "F" is light blue, the "U" is dark blue, the second "L" is violet, the "C" is dark orange, the "A" is magenta, and the second "R" is violet and the "E" is plum. The color white represents background or transparent areas and is not part of the mark.