The mark consists of dark blue circle with a black rectangle superimposed on top of the circle and extending over the end of the left and right of the circle. A white border outline is around the black rectangle and blue circle. Two smaller rectangles are located inside the black rectangle where the inner rectangle is white with an outer purple rectangle border. The wording "THE KEY VIDEO" is purple and located inside the white rectangle. A sea animal containing black and grey colors is located in the letter "O" of the word "VIDEO". The color black in background is not a feature of the mark.