On-line retail store services, wholesale store services, catalog ordering services, mail order services and retail store booths at trade shows and conferences, all of the foregoing featuring books, school supplies, school courseware, printed and electronic instructional, educational, teaching and training materials in the fields of core academic subjects and student success skills, posters, pencils, prerecorded video, electronic and optical media featuring educational and teacher training materials in the fields of core academic subjects and student success skills, educational software featuring education in the fields of student success skills, student organizational skills, writing, reading, and promoting student collaboration and partnership and teaching and training materials for teachers and counselors in the fields of core academic subjects and student success skills, hats, clothes, shirts, visors, sweatshirts, lapel pins, tote bags; providing an online searchable computer database featuring consumer information about educational materials and school supplies relating to core academic subjects and student success skills