Downloadable software for use in a mobile application for accessing advertising and related content for, and for purchasing of celebrity and non-celebrity owned and endorsed products, goods and services including perfume and fragrances, cosmetics, hair care preparations, shampoos, conditioners, skin lotions and oils, body soaps and cleaners, personal care items, wine, spirits, beer, food, clothing and accessories, footwear, jewelry, luggage, handbags, wallets, small leather goods, sunglasses, home furnishings, bath linens, bed linens, appliances, cookware, electronic goods, toys and games, movies and videos, music, CDs and vinyl records, digital music, musical instruments, video games, digital games, entertainment collectibles, electronics, computers, tablets, cell phones, smart phones, televisions, home audio and theater, cameras, cell phones accessories, video games, portable audio and accessories, car electronics and GPS, electronics accessories, wearable technology, computer accessories and peripherals, software, printers and ink, office and school supplies, home and garden products, tools, kitchen and dining products, furniture and décor, bedding and bath products, appliances, patio, lawn and garden products, art, pet supplies, power and hand tools, kitchen and bath fixtures, hardware, gourmet and food, toys and games, exercise and fitness products, hunting and fishing products, boating and water sports products, sports and athletic products, sports collectibles, outdoor gear and clothing, automotive parts and accessories, and automotive tools and equipment

Providing an online retail store featuring for sale celebrity and non-celebrity owned and endorsed products, goods and services including perfume and fragrances, cosmetics, hair care preparations, shampoos, conditioners, skin lotions and oils, body soaps and cleaners, personal care items, wine, spirits, beer, food, clothing and accessories, footwear, jewelry, luggage, handbags, wallets, small leather goods, sunglasses, home furnishings, bath linens, bed linens, appliances, cookware, electronic goods, toys and games, movies and videos, music, CDs and vinyl records, digital music, musical instruments, video games, digital games, entertainment collectibles, electronics, computers, tablets, cell phones, smart phones, televisions, home audio and theater, cameras, cell phones accessories, video games, portable audio and accessories, car electronics and GPS, electronics accessories, wearable technology, computer accessories and peripherals, software, printers and ink, office and school supplies, home and garden products, tools, kitchen and dining products, furniture and décor, bedding and bath products, appliances, patio, lawn and garden products, art, pet supplies, power and hand tools, kitchen and bath fixtures, hardware, gourmet and food, toys and games, exercise and fitness products, hunting and fishing products, boating and water sports products, sports and athletic products, sports collectibles, outdoor gear and clothing, automotive parts and accessories, and automotive tools and equipment